I don't drink much. I've never been much one to have much alcohol. I probably have 4 beers, a couple of drinks, and a couple of glasses of wine in an entire year. Obviously I'm no expert on drinks and drinking.
Even I've heard of Grey Goose though. At first it was just a name that kept popping up. People talked about it with semi-reverence. No one ever said it was any better than any other drink. It just seemed to be the new drink that was attached to someone with money and the willingness to part with it. For a while it seemed to be one of those things people bought and drank to show they could buy and drink whatever they wanted.
Considering the history behind so many brands and companies in the business of selling alcohol it's amazing to think that Grey Goose was dreamed up in 1996. It certainly isn't a Canadian Club (1854) or a Courvoisier (1835). Even so the story of Grey Goose and the mind behind its success is very interesting. The Cocktail Creationist tells the story of Sidney Frank and his attempt to recreate the amazing success he had with Grey Goose.
Maybe it's because I don't drink that I keep forgetting how much money is spent on drinks. Fortunes have been made and will continue to be made from the fermented elixirs that sell so well.